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About Rituals

About Rituals

Raymond Cloosterman, Founder & CEO of Rituals: "We're not here to sell you beauty, we're here to make you feel good."

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    Our Products

    Inspired by ancient wisdom and traditions, we created a luxurious yet affordable collection of home and body cosmetics.

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    Our People

    Explore our available job opportunities to discover the unique experience our brand and culture have in store for you.

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  • Our Places
    Our Places

    Discover the magic of Rituals at every turn. With over 1,170 shops, 4,200 shop-in-shops, five Body Spas, and the world's first Mind Oasis, we bring a soulful experience to you wherever you are.

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Our sustainability efforts

Proud to be B Corp™

Rituals is a Certified B Corp™ - meaning we are a company that uses business as a force for good.

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Our Refills

Enjoy all the same products you know and love, just with less packaging. Discover our refill assortment.

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Our Race towards Net-Zero

We commit to reducing our greenhouse gas emissions by 52% per euro gross profit by 2030, compared to 2021, and...

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Better the Balance

Sustainability Reports

Learn more about our sustainability efforts in our detailed annual reports.

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Since 2000, Rituals has been inspiring customers to find more balance in life. Unfortunately today, the world is off balance, and it's up to us all to improve it while we can. As a company, we want to take more responsibility, and that's why we’re changing the way we do business. To put our words into real action we've introduced the Profit Pledge.

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    Sacred Forests

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