Step into your glow era
New year, new you
2026 is your year. From glossy hair to radiant skin, these care essentials bring out your best self.
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Enjoy the perfect duo for lustrous, healthy hair. The mini detox shampoo and shine mask are yours when you spend €50 or more.*

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25% off Skincare boostersShop Now

Small but mighty: Skincare setsShop Now

Hair care that goes where you goShop Now

Hair careShop Now

Always no. 1: exfoliateShop Now

Fresh sheets, sweet dreamsShop Now

Hand balms that beat the coldShop Now

Candles for calmShop Now

Diminishing ageing signsShop Glow

For a fresh and radiant complexionShop Purify

Long-lasting hydrationShop Hydrate

Firm and liftShop Ageless

Skingevity: The secret to healthy, glowing skinRead more

The new trend to know: Slo-Fi LivingI'M CURIOUS

How to find your perfect haircare routineTHIS WAY

A meditation for self-compassion LISTEN HERE

New: Haircare setsShop Now

Value PacksShop Now

Large gift set pouchesShop Now

The Amsterdam Collection: Gift SetsShop Now

25% off Skincare boostersShop Now

Small but mighty: Skincare setsShop Now

Hair care that goes where you goShop Now

Hair careShop Now

Always no. 1: exfoliateShop Now

Fresh sheets, sweet dreamsShop Now

Hand balms that beat the coldShop Now

Candles for calmShop Now

Diminishing ageing signsShop Glow

For a fresh and radiant complexionShop Purify

Long-lasting hydrationShop Hydrate

Firm and liftShop Ageless

Skingevity: The secret to healthy, glowing skinRead more

The new trend to know: Slo-Fi LivingI'M CURIOUS

How to find your perfect haircare routineTHIS WAY

A meditation for self-compassion LISTEN HERE

New: Haircare setsShop Now

Value PacksShop Now

Large gift set pouchesShop Now

The Amsterdam Collection: Gift SetsShop Now

25% off Skincare boostersShop Now

Small but mighty: Skincare setsShop Now

Hair care that goes where you goShop Now

Hair careShop Now

Always no. 1: exfoliateShop Now

Fresh sheets, sweet dreamsShop Now

Hand balms that beat the coldShop Now

Candles for calmShop Now

Diminishing ageing signsShop Glow

For a fresh and radiant complexionShop Purify

Long-lasting hydrationShop Hydrate

Firm and liftShop Ageless

Skingevity: The secret to healthy, glowing skinRead more

The new trend to know: Slo-Fi LivingI'M CURIOUS

How to find your perfect haircare routineTHIS WAY

A meditation for self-compassion LISTEN HERE

New: Haircare setsShop Now

Value PacksShop Now

Large gift set pouchesShop Now

The Amsterdam Collection: Gift SetsShop Now

Best in Class

Award-winning products

The Sunday Times Style Beauty Awards 2024

Global Green Beauty Awards 2024

Vogue Beauty Awards 2024

Care and Impact Initiative: Danish Beauty Awards 2025

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Top trending products

From body creams and serums to home fragrances, these top picks are making waves for their high-quality ingredients and innovative formulations.

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Top trending products
From body creams and serums to home fragrances, these top picks are making waves for their high-quality ingredients and innovative formulations.

We’d love to see you there

Find a store near you

The best way to find your favourite collection is to test them all out. Find your nearest store and let our staff guide you through all our different fragrances.

About Rituals

Better the balance

Purpose-drivenProud to be B Corp™
Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good.
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PackagingOur refills
Enjoy your favourite products just with less packaging!
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ImpactThe 10% Profit Pledge
We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet.
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